The old Baldwin Piano and Organ Company of Cincinnati, Ohio, once decided that electric guitars were needed to complement its product range. They choose to acquire in September 1965 the famed builder Burns of London, England, then virtually bankrupt.
‘British Invasion’ music was just raging in USA at that time. Offering guitars with a ‘Made in England’ on sounded like a wise idea. Vox was about to reap a big success in America thanks to its U.K. image.